LIU SIJIA STAR

To Summer Commercial Project

2021-2023

During my tenure at the Chinese fragrance brand To Summer, I specialized in the creative and strategic planning of offline shop designs. My responsibilities encompassed a broad range of innovative projects, including the curation of collaborative art exhibitions, the conceptualization and realization of art installations, and the design of pop-up stores as well as window displays. Each project was crafted to enhance the sensory experience of the brand, blending aesthetics and culture with the essence of To Summer's fragrances.

Sunset Theater (Installation)
Sunset Theater (Installation)
I Wish to Share the Moonlight With You (Installation) 
I Wish to Share the Moonlight With You (Window Display) 
It’s human Nature: Prints Exhibition of San Yu (Curation)
It’s human Nature: Prints Exhibition of San Yu (Set-up Design)
The Golden Age On Paper (Set-up Design) 
The Golden Age On Paper (Set-up Design) 
Bamboo to Summer Serenity (Installation) 
Bamboo to Summer Serenity (Window Display Design) 
The balance between seeing only what you like and liking everything (Curation)
The balance between seeing only what you like and liking everything (Curation)